PSCU Financial Services has shortened its name and lengthened its product list.
The 680-member St. Petersburg, Fla., CUSO has dropped “financial services” from its name and is now simply “PSCU” and has adopted “FORWARD” as a new positioning statement and logo.
The CUSO also touted its new Innovation Lab, which it said was designed to work with credit unions to bring solutions to market faster. Three products emerged in the first 90 days: a service availability app, a portfolio performance benchmarking app and the company’s first mobile wallet solution–PSCU’s Mobile Container.
“The next chapter of our company is to reinvigorate our business and our members’ business. We’re going to infuse change, create new channels for success and answer the demands made from the largest stakeholder audience we have–the consumer,” Kelly said.