Younger, Profitable Members Driving Mobile Growth
Speaking recently at the New Jersey Credit Union League’s Reality Check conference, John Lass put it bluntly on the direction of mobile banking.
“Faster than just about anybody saw it coming, mobile banking has transformed from a nice to have in a few years to a must have this year technology,” said Lass, senior vice president, strategy and business development at CUNA Mutual Group “It’s not optional anymore.”
Some credit unions want to ride that wave and, right now, there is a rush to put out mobile banking offerings across multiple platforms such as smartphones with iPhone and Android being the typical first choices. BlackBerry and Windows Mobile apps are trailing others, experts have said. Increasingly, tablet computers, notably the iPad, are starting to get purpose-built apps.
“There now is just so much interest in tablet banking,” said Geoff Knapp, a vice president for digital channels at Fiserv.