Mobility Matters – Tracking the Mobile Banking Revolution: Online Only
Super-Charged Adoption at America First CU. The Riverdale, Utah institution introduced its mobile banking apps for iPhone and Android on Sept. 1 and not even six months later it already claims 84,000 active users, said Mike Salerno, manager of eServices at the $5.2 billion credit union. Salerno said America First – with 544,000 total members – has around 300,000 active online banking users.
Salerno further reported that America First members’ mobile app adoption rate in two months was at the same rate the U.S. mobile banking sector achieved in two years, according to metrics from research firm Celent.