The Case for Relevance
Tough-talking Troy will tell young professionals that they need to re-think, re-work and re-invent the concept of planning for the future into terms of ... today!
Tomorrow’s relevance is based on how well you are thinking for today. Build knowledge, today. Don’t worry about how many people are reporting to you. Understand generational preferences and their impact on behaviors and buying habits, today.
Young professionals need to look beyond 2012.
They need to DREAM about the credit union they want in 30 years....and then build the plan to make it happen. At the same time, they need to "Keep Purpose Constant." The philosophy of "Helping Others to Help Themselves" is relevant today as it was when credit unions began operating in the U.S. in 1909.
Credit unions need to rethink the following to remain relevant in the future:
What truly distinguishes their CU from financial service competitors in their market?