Marketing: Will 2012 Be the Year of the Tablet
Santa may have left a lot of tablets under Christmas trees last December, and for marketers, that could mean unwrapping a new opportunity.
Email marketing to tablets are poised to become very important to credit unions and other financial institutions this year, said Chad White, research director at Responsys, a San Bruno, Calif.-based provider of email and cross channel marketing solutions. He cited figures from JP Morgan that projected worldwide tablet shipments will reach 99.3 million this year, a 55.2% increase over 2011.
At the same time, marketers face some tough decisions about which social media they will use, according to Dave Walters, product evangelist at Responsys. That’s particularly true for smaller businesses lacking the budgets to appear on the growing list of options.
“Two or three years ago there were a limited number of social networks. Now the number has exploded,” Walters said. “That, combined with the general downsizing of resources because of the economy, means most marketers are looking at the field of play more critically than they were a couple years ago and are trying to figure out the right place to expend their energy.”