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UW Credit Union: First in Wisconsin With Instant Issue Credit Cards

The $1.4 billion UW Credit Union is now offering instant issue credit cards, about 2½ years after it began offering the service with debit cards.

“If a member has an approved credit card application, he or she can have a new credit card printed in-branch while they wait, at no additional cost,” said Carma Atkinson, card programs manager at the 162,000-member UW Credit Union in Madison, Wis.

The credit union said it believes it is the first financial institution in the state to offer the instant issue credit cards. It began offering instant issue debit cards in 2008, allowing members who open checking accounts to be able to leave the branch with their new card that day.

The service can be used to replace damaged cards, as well, and alleviates the seven to 14 days of processing and mailing typical when members open a new credit card account, Atkinson said.

UW Credit Union serves University of Wisconsin communities and has 19 branches, 95 ATMs and locations in Madison, Milwaukee, Stevens Point, Green Bay, Oshkosh and Whitewater.

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