Trailblazer 40 Below: New Media Maven Embraces His Fears
James Robert Lay, grower of relationships at PTP New Media, doesn’t believe in regrets–regardless of the outcome.
“I’m a very capitalistic person but at the same time I believe in responsibility and putting people first. Do that and the rest comes naturally,” said Lay. “One big shift in focus for us over the past two years has been to taper down on the Gen Y and focus on bringing a sense of fun internally for us and externally for credit unions and their members. One thing that unites Boomers, Gen Y and Gen X is the fact we want to have more fun. Figure out ways to provide an escape moment even if it’s for a few fleeting seconds. Don’t be afraid to try something new.”
Playing off the idea of humanizing the credit union movement ultimately inspired Lay to launch CU*SWAG in 2009 as a way to give away a higher quality fashionable T-shirt that members would want to wear out, rather than just to sleep in or wash their car.