Major Card Issuers Poised to Start Promoting Again, Analyst Says
Earnings reports from major card issuing banks suggest that they will return to “more aggressive marketing” of their card products in 2012, according to a card website executive.
Bill Hardekopf, CEO of LowCards.com, a consumer-oriented card website, noted that credit cardholders have started to use their cards more while, at the same time, staying current on their accounts.
"This healthy outlook will probably lead to more aggressive marketing on the part of credit card issuers in 2012,” Hardekopf said. “We will likely see some new cards and offers, as well as an increase in the number of credit card solicitations in your mailbox, especially if you have a good or excellent credit score.”
Hardekopf noted that all the major card issuers saw increases in their card loans in the final quarter of last year, while delinquency rates hovered at near or record lows.