January Webinar to Teach CUs Online Compliance
Credit unions could use a refresher course in the often-neglected area of online marketing and advertising content compliance. That’s the message from Kyle Woodmansee, the compliance specialist for Des Moines, Iowa-based consulting firm PolicyWorks, who will present an hour-long webinar, “Three Commonly Overlooked Website Compliance Issues,” on Jan. 26.
The webinar will address regulatory compliance issues for credit unions specifically pertaining to online marketing and advertising efforts, PolicyWorks said. Woodmansee, who works with credit unions on a regular basis performing compliance reviews, developing compliance procedures and completing website audits, said online compliance is especially important because credit union websites typically make first impressions on consumers.
“You need to figure out how to get the marketing message across and still be compliant,” he said. “There’s often tension between the compliance officer and the marketing officer at a credit union. You want the content to be compliant, but you also don’t want to list a bunch of disclosures that you don’t need.”
To get started on an online advertising and marketing compliance overhaul, Woodmansee recommends credit unions enlist the help of outside expertise.