Post-Bank Transfer Day: Building Ties That Bind New Members
Fresh out of college a few years ago, Tyler Leonhardt accepted a position at Bank of America.
He said he is not surprised at how the financial behemoth tried to levy a $5 monthly debit card usage fee.
On the lending side, Carolina FCU is running a promotion to give $100 to those who bring their loans over from other financial institutions, Leonhardt said.
“We still offer small, personal loans. A lot of [banks] don’t do that anymore. And, with our low loan rates, we can do a competitive auto loan or a home equity loan. There are so many opportunities. At some point, a member can be profitable.”
There’s a healthy level of competition between the credit union and community, regional and national banks that dot the area, Shockley said, but one key advantage at Virginia CU is the people.
“They probably don’t know me,” Shockley said about the members. “But we have a lot of longtime front line people that have great relationships with the members. They tell us they trust us, and that’s so important to us.”