Local Government FCU Launches ‘Make the Move’ Microsite
In a bid to encourage consumers to switch, Local Government Federal Credit Union has launched a new microsite it calls ‘Make the Move’.
Designed as a way to showcase the benefits and value of credit union membership, in addition to driving home the message that members have never paid a debit card fee, the microsite asks visitors a series of questions aimed at helping consumers decide if a credit union is a better alternative for them.
“Some banks may have changed their minds in reaction to consumer backlash, but that's because they realized they didn’t put their customers’ best interests first. As a cooperative of member-owners, you can bet credit unions do have the members’ best interests in mind,” said Ashley Ruffin, vice president of marketing at the Raleigh, N.C.-based credit union.