Marketing: Tweaks to Traditional May Aid Organic Growth
More and more credit union marketers have been taking a second look at their existing membership to find ways to deepen those relationships.
For some, the most basic steps can sometimes deliver big results.
Over at Eagle Community Credit Union in Lake Forest, Calif., quarterly lunch-and-learns has helped more than double its new federal employee membership compared to 2010.
“One of our branches is in a federal building, which is wonderful. Hosting the quarterly sessions has really helped us interact with more of the employees in that building,” said Emily Friesen, vice president of marketing at the $196 million credit union. “The employees absolutely love it. Each session is full, we have grown membership, and best of all, it's helped us build strong relationships that opened a lot of doors for our business development team.”
With SEGs of electrical cooperatives in throughout Georgia, the credit union said it recognized the opportunity that existed in helping encourage consumers to purchase and install energy efficient home improvement products.
“We got it up off the ground in about two months. With funding by a federal grants program consumers can finance up to $5,500 in energy efficient improvements at 0% [annual percentage rate] for 36 months,” said Denise Swan, CEO of GEMC FCU.