Entrepreneurs Are Welcomed at Affinity FCU
For at least the past four years, small business owners have gotten to know just how resourceful Affinity Federal Credit Union is when it comes to meeting their unique financial needs.
The $2 billion cooperative in Basking Ridge, N.J. has had a working relationship with the Small Business Development Center at Raritan Valley Community College since roughly 2007 hosting sessions that appeal to established and budding entrepreneurs. Free counseling is also available to those who have specific questions about any direction they may need to go in to build their businesses.
“Individuals are doing their homework. They’ll take every entrepreneurial course out there,” he said. “A few years ago, people would just hang their shingle out and wait for business to come. Many times, it wouldn’t lead to success. But now money is hard to come by and they’re doing their homework.”
For instance, those who worked exclusively in sales, may not be familiar with marketing or accounting, Harnden said. “When you’re self-employed, you wear all those hats.”