Bank Transfer Day: Publicity Boon for Winston-Salem CUs
Bank Transfer Day has been a publicity boon for credit unions in Winston-Salem, N.C.
The $917 million Allegacy Credit Union, the $232 million Members Credit Union, the $216 million Piedmont Advantage Credit Union and the $1.5 billion Truliant Federal Credit Union have all been in the news there.
That included an opinion piece published by Cathy Pace, Allegacy credit union division president, on Thursday in the Winston-Salem Journal.
Allegacy has been publicizing its extended hours all week and the fact that it will have four branches open Saturday, and offering special promotions for new accounts as well as new members.
Given that the hassle involved in switching financial institutions holds back many from actually making a move, Allegacy has done its part to make it easy. Specially designed “switch” kits were made available at unlikeyourbank.com, and those who want to switch at a branch, appointments can be made online with designated “switch customer service agents” who will be on duty Saturday.
According to the credit union, some 1,089 new accounts were opened just in the month of October.