Branding Is More Than a Sharp Logo: Editor-in-Chief's Column
Branding goes well beyond the colors in your logo or glossy brochures. Branding is everything, from your website to the employees in your branch. Branding must be part of overall strategic planning and then that plan must be clearly communicated and reinforced to all employees every day.
I called the main number of a large credit union this week. I was on hold for a couple of minutes, and then a member service representative transferred me to the line I had requested. I was on hold another five minutes before I got disconnected. I called back and was on hold nearly another eight minutes–the hold music was awful–before an MSR got to me. This time I was connected. This experience is your brand to me now.
At Credit Union Times, we provide “Trusted News for Credit Union Leaders." That means we’re ever watchful of the line the WSJ crossed. We’re clear on what we provide and for whom.
We have steered our editorial content toward trends and bigger picture articles that bring the message home directly to credit unions. CU Times has also launched the Trailblazers 40 Below program to recognize up and coming leaders in the credit union industry so our readers can see what some young executives are doing to move the credit union community into the future. Don’t miss out on the talents these bright, energetic people and be sure to mentor them through their career journey.