Rally ’Round to Fight Economic Injustice
I sat next to a man on the plane out to the Credit Union Water Cooler Symposium in Indiana who turned 30 people supporting his cause into 5,000. His story had all the topics that would make good news footage–and social networking.
Todd Stave is a commercial real estate owner, and he had rented office space to a doctor who performed abortions. He shared that protesters convened in front of his office building. It was unpleasant, but he could deal with it. But it didn’t stop there.
One of the main ingredients that separates credit unions from banks is member dividends. These can be a great marketing advantage. How much interest would a billboard on a major highway in your FOM draw if it read: We gave our members $1 million back this year. What’s your bank done for you lately?
The other lesson to take from Stave’s story is the power of social networking. Of course you have your traditional circles and word of mouth, but take that exponential expansion and apply it online through social media.