Marx on Capitol: CUs Need More Moneyball, People Power
This is a prediction you can take to the credit union.
During the presidential campaign there are some phrases you won’t hear. “The government isn’t spending enough money.” “China doesn’t own enough of U.S. assets.” And, “One of my top priorities is to raise the cap on credit union member business lending and to let credit unions raise supplemental capital.”
CUNA is already among the top 10 political action committees based on contributions, and it has used its money to curry favor with rank and file members and key members of the congressional leadership through both direct contributions and independent expenditures. NAFCU has increased its visibility as well, albeit on a smaller scale.
Money certainly drives much of the political conversation and influences the outcome of policy debates. However, there is another equally significant source of clout: people power.