Coffee Talks Replace Interviews to Find Candidates Who Fit
Standing in his signature jeans, T-shirt and sneakers, amid a sea of suits at a college career event, James Robert Lay quickly draws a crowd of students interested in working with him.
Lay is the founder and grower of relationships at PTP New Media, a branding and marketing firm based in Pasadena, Texas.
The firm focuses on helping organizations do things differently to grow in new ways. For the PTP team, it’s about what it describes as “destroying the box,” and generating and implementing new ideas to help others.
A lack of concern for labels or an organizational chart becomes quickly evident as each staffer comes up with their own title and the work environment is essentially a hub devoid of offices, according to Lay. Everyone works in the same space.