Greenwich Associates: For Business Owners, the 'Human Touch' Matters: Online Only
Business owners crave face-to-face interaction from their financial institutions, a new report from Stamford, Conn.-based research firm Greenwich Associates revealed.
The report, “Businesses Seek the Human Touch From Their Banks,” which is based on a June 2011 survey of 508 small businesses and mid-sized companies, explains that prior to the credit crisis, companies ranked the importance of Internet banking platforms as equal to or more important than branch personnel.
“Before the start of the crisis, it was easy for companies to put their bank relationships on autopilot,” Greenwich Associates consultant Duncan Banfield said. “Today, companies need help solving broader business problems, and our data shows that they have stepped up interactions with bank relationship managers as part of that effort.”