Nathan Muniz Seeks to Prove That All Politics Are Local
For Nathan Muniz, government relations and public relations manager at PSECU, the continued vitality of the credit union industry rests in activism and the legislative process.
“Credit unions face so many challenges and pressures, whether it’s marketing, loan growth or membership growth,” said Muniz. “We need the playing field to be as favorable to us as possible and legislative and regulatory involvement is never going away. I’d much rather we have a seat at the table than be told what we can and cannot do.”
To help strike a balance, Muniz has been developing a grassroots network of politically active PSECU members. With an eye on regular communication with this group of members and education of issues, the membership would also be segmented by congressional district with information specific to their congressman communicated when applicable. Plans are underway to also have a smaller group of key contacts that will be communicated with more frequently as a more engaged type of ambassador group.
“Not all members want to hear about legislative issues, and some have very negative view of government in general. So why not identify and meet with those who really have an interest on a regular basis. It wouldn’t be directing them to articles posted on the Web but share a real dialogue about how this legislation will affect their credit union and hopefully cultivate them to be advocates for the credit union,” said Muniz. “The next logical step would be to have these members actually do a congressional visit. What we want to do is turn them into key influential contacts, and we also see it as a relationship tool. What we’ve found is those who participated in all three of our interchange campaigns were highly loyal members with many services at the credit union. They’re already engaged so this would be a supplement.”
He said the creating an infrastructure is key.