Eight Mobile Trends Credit Unions Are Following
As smartphone popularity grows – and not just across Gen Y, but all generations – some experts say so does the demand for mobile banking functionality.
According to Callahan & Associates Inc., 34% of adults in the U.S. own a smartphone, and industry specialists agree mobile banking services have become critical to a financial institution’s success.
As members become specific about their mobile banking requests, service providers are taking them to heart. Best said WRG’s mobile service users desire regular app updates, for instance.
“We’re sometimes able to incorporate their direct feedback about features into the next release we publish,” he said. “So it is a two-way relationship.”