Finding Your Next Big (Adjacent) Idea
It's unusual that an analyst will ask you to stop thinking about the far future, but I need you to back away from the Corning A Day Made of Glass video on YouTube. All that clear glass is clouding your vision. More and more, as I talk with companies about their next big product innovation, they can't get far-flung ideas out of their mind. They can't wait to get there, but they can't justify making the investments needed to get there. They prevaricate while smaller, more proximal innovations, more likely to succeed rapidly, languish unattended.
The ideas won't pine forever; if you don't act on them soon, someone else will. Read complete Harvard Business Review blog.