Watch out, everyone, here comes Gen Y. According to a new report from Javelin Strategy & Research, the generation of Americans born from 1979 to 1999 will surpass Gen X and Baby Boomers in total numbers and income in the next 10 years. The San Francisco-based think firm made a series of conclusions on the banking and payment habits and how to reach and keep this mobile generation as members and customers, based on a series of interviews of more than 15,000 randomly selected people throughout 2010. This slide show presents some highlights of the report – “Gen Y: How to Engage and Service the New Mobile Generation.” (This Fast Facts report also is in the Aug. 3 print edition of Credit Union Times.)
