Sunday Branch Openings Spread
For more and more businesses, Sunday is just another day.
Time-pressed consumers want to shop, pick up prescriptions, grab some fast food and take care of other chores on their varied schedules. And that has put pressure on financial institutions, including credit unions, to meet those expectations.
Getting employees to work on Sunday has not been much of a problem, Mecca said. Today, new hires are aware when they sign on that Saturday and Sunday hours may be involved. Sunday activity has grown steadily, with about 400 transactions in recent weeks. Saturdays have recorded about 1,000 transactions.
Community America Credit Union in Kansas opened its first in-store branch offering Sunday hours in 1999. Lisa Ginter, chief operation officer, explained that as banks began to exit grocery stores in the late 1990s, Community America seized the opportunity to enter that space and offer Sunday hours–“a great way to extend convenience to our members. We then sought other grocery store partnerships to offer Sunday hours in additional locations.”
As for members, she indicated the credit union often hears stories from members reporting that Sunday hours allowed them to get a deposit in on time or access a financial relationship specialist when their regular work week doesn’t allow them to visit the credit union during what had been conventional hours. Saturday and Sunday hours also help members who shop for vehicles on weekends and want to arrange financing.
A tip from Ginter: “Members love the convenience, but be sure you plan to offer this type of convenience across your market so all of your members have access.”
Every Community America employee doesn’t work every weekend, but most employees will work weekends at least once a month. Because the Center City branch isn’t open, those employees are assigned to other branches on weekends. One or two branch managers work every weekend, and are available by phone call to staff in other branches.
At least three employees are assigned to every branch for both dual control and security. Some especially busy branches may have four people. There are part-time employees who prefer to work weekends because during the week they are in school or have some other commitment.