Vox Populi: What Is Your CU Doing to Attract Younger Members?
We strive to provide all our members with the best possible value proposition. In order to better communicate this value proposition, we had to get creative about how younger members wanted to interact with us. Gen Y members are especially technology driven. So some of the promotions and items we use are Internet driven. For example, when we open a new Student Smart Checking Account, we give the new member a Big Blue wristband that doubles with a USB jump drive built into it. Students love the practicality of it and the cool look of the bracelet. They can not only use it for loading assignments or presentations, but it comes with our YouTube video loaded on it as well.
Also, we continue to advertise on Facebook as well as offering financial tips through the blog on our homepage that allows members to “like” this content or not. Keeping them connected is the key. Another aspect we focus on is member contact. To that end, we’ve started what we’ve dubbed the eBranch Department that only focuses on processing loans and opening accounts via the Internet. They also handle our live chat function where members can text and communicate online. This same department interacts with all members to get them set up with bill pay, text alerts, online banking and e-statements to name a few. Members, especially younger members, love the interaction on their level and through their preferred channel of communication.