College CUs Use Many Means to Lure Students
Sorting through a hundred or so applications from University of Missouri students to fill five internship spots at Tigers Credit Union has become a common occurrence for Laura Kogut, program director.
Since positioning itself as the banking alternative on campus and enlisting its 15 to 20 student staffers as advocates, students have been buzzing about the Columbia, Mo.-based branch.
According to Kogut, the orientation, which is required for all new students and parents, includes about 5,000 students in the months of June and July.
With $115 million in assets, Pocatello, Idaho-based ISU Credit Union has leveraged its relationship with Idaho State University to offer students the BengalCard Plus a branded student identification and debit MasterCard.
“It’s one of the ways we’re trying to reach them before they’re college freshmen,” said Cheatum. “Kids today have money, whether given by relatives or they’ve earned themselves yet still don’t have a way to manage their funds. We want to give them the tools to start managing their money before they leave the house.”
At the University of Kentucky Federal Credit Union in Lexington, building its connection with younger members has evolved over the years and technology has been a big part of it.