Asking for Business Without Asking for Trouble
Every customer interaction offers the opportunity for additional business. The fast-food giants learned this long ago with the now-cliché “You want fries with that?” Imagine if that faceless box at the drive-through could know not only that you are allergic to fries, but also that you have a sudden hankering for a hot apple pie.
Whether you call it business intelligence or just being customer-savvy, knowing more about each customer at the moment of contact can pay dividends and prevent catastrophe. For financial services companies, the stakes can be much higher than a lost pastry sale.