Does Your Credit Union Use Social Media for Outreach?
Unitus does in fact use social media to connect with our members and the public. We joined the Twittersphere in the summer of 2009 and Facebook in late 2010 in an effort to solely promote Unitus’ involvement in the local communities we serve and to help educate members and nonmembers alike on various financial topics. The majority of our tweets and wall posts inform and educate our followers and fans about our community involvement activities, whether that’s Unitus employees volunteering at the local food bank, promoting an upcoming educational seminar or alerting members to important service notifications. Social media helps the credit union engage with our members and educate them on topics important to them. Delivering the right content gives our members a reason to want to tell their friends about Unitus.
Ryan W. Jones
Digital Marketing Specialist
Unitus Community Credit Union
Assets: $840 million
Currently, we don’t use social media, but we are in the process of developing our social media plan. For us, social media is a tool that will help us with our community outreach and involvement– to get in and have those deeper conversations with members. It ties in with our credit union focus on giving back to the community and being a partner in the community. Social media is a great platform to do that. We’re also looking to use social media to build member resource tools on our website, such as how-to guides and providing financial management tips, tools.
AOD Federal Credit Union
Assets: $220 million
We use Facebook and Twitter. We just started utilizing it more often as a way to get our name out there, especially to the younger people in our community. It seems like a great place to promote community events we are participating in as well as branch events. After the events, we post photos from the event and encourage our members that attend to post photos as well.
As a way to increase our “likes” on Facebook, we are about to launch our first contest– a sort of photo scavenger hunt. Each week we will post a cropped photo of a landmark in our county and encourage people to guess the landmark. Every week one lucky person will win a prize. We are confident this will increase our social media followers.
Vice President of Marketing
Mid-Atlantic Federal Credit Union
Assets: $250 million
Our credit union has not gotten into social media because we don’t see how it would fit in our strategic plans. Despite pressure from our peers that we have to get into it, we’re focusing our marketing efforts on building awareness, growing membership and our loan portfolio. For now, social media isn’t the right fit for our credit union.
Vice President of Marketing
Financial Plus CU
Assets: $184 million