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From the June 15, 2011 issue of Credit Union Times Magazine • Subscribe!

Radio Host and Author Partners With Grow Financial on Auto Buying

An author and radio host has signed a book purchase and relationship agreement with Grow Financial Credit Union to help members better negotiate the sale of their vehicles.

S.E. Day has written "The Negotiating Experience, Your Car Deal Your Way." The book has six chapters that provide tactics, techniques and strategies allowing members the tools needed to successfully negotiate the purchase price, trade-in value, interest rates, finance charges and insurance rates for their new or used vehicles, according to Day and the $1.7 billion credit union in Tampa, Fla.

"For our members who are not comfortable with the car-buying experience, and even those who want to become better negotiators, we believe ‘The Negotiating Experience’ will help them save money with their next car purchase, as well as for the years they choose to finance their car," said Wes Strickland, senior vice president of marketing at Grow Financial.

Day hosts "The Legally Steal Show" on BlogTalkRadio and is the author of "How to Legally Steal Your Next Vehicle and Save $1,000s."

"I’m a staunch supporter of the credit union movement.... I believe credit unions such as Grow Financial offers better financing options to its members," Day said. "I wanted to provide Grow’s members with the knowledge to combat tactics and secrets used at the dealerships and encourage them to use their credit union financing over traditional financing options." 

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