Web Outreach Works for Heartland Credit Union
A monthly On the Money financial education column on Patch.com has helped Heartland Credit Union connect with Inver Grove Heights locals.
Patch.com is a community-specific online news and information platform dedicated to providing comprehensive and trusted local coverage for individual towns and communities. After meeting the Inver Grove Heights Patch editor at a community event, Alyssa Karl, Heartland director of marketing, proposed the "On the Money" educational column to the online news source.
Heartland contributes an article every second and fourth Thursday of the month. Column topics have ranged from what is a credit union to tips for talking to preschoolers.
"We’re always looking for ways to help educate members, as well as those in the communities we serve," said Karl. "This column allows us to reach out and provide free financial education to a broad audience and we’re looking forward to growing the column as the site’s readership grows."