Fort Worth Credit Union Gives Voice to Spokesgal Gabby
Fort Worth Community Credit Union has helped local women "get their worth on" thanks to Gabby.
"Gabby is the just the girlfriend we women would all want in our lives," said Rochelle Drake, vice president of marketing at FTWCCU. "She speaks to the strong, financially savvy woman searching for helpful financial tips, money-saving ideas and community projects to support."
Drawing inspiration from the greens, blues and golds of the FTWCCU brand, Gabby’s style is vintage chic because Hein wanted her to be a cool modern mom with enough retro charm to appeal to all women regardless of age.
To ensure Gabby’s generational appeal, her voice consists of a communications team of 11 female credit union staffers who tweet and blog in her name. Gabby also has her own "Gabby Talk" newsletter that the marketing department emails weekly to her communication team to keep them updated on her daily life.