'Entrust Gary' Makes Die-Hard Fans
Sometimes the best member to talk up your credit union is one you create.
With a field of membership of churches and Christian-based organizations in the Richmond, Va. area, including missionaries, Entrust Federal Credit Union found itself looking for a way to better communicate and connect with its members.
Since introducing Gary in a newsletter in 2009, he has been the embodiment of the many ways members can connect with the credit union, from using his cell phone for mobile banking to tweeting while on the beach about how he’s depositing checks online while on vacation.
“He’s going through his daily life and just talking about the many easy ways to bank with Entrust FCU,” said Kidd. “Our strategy from the beginning has been that the social media aspect would support and fit into our existing marketing and awareness campaigns. It’s snowballed into something more than we even imagined. We’ve found that Gary simply talking about, say, our vehicle loans, would get members to come into the branch or post on Facebook ‘Tell me more,’ That’s how strongly our members feel about Gary.”