With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He’ll tell you.)Director Morgan Spurlock discusses his new film The Greatest Movie Ever Sold in the very entertaining TED Talk: The Greatest TED Talk Ever Sold.
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Morgan Spurlock: The greatest TED Talk ever sold
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