Should CUs Solicit Life-Saving Donations?
The credit union industry faces an inherent dilemma: credit unions are drawn to work cooperatively yet they are responsible for their own shops. In the credit union industry today, the ongoing saga of Mission SF FCU and Toledo Urban CU is playing out quite publicly. Executives at credit unions of all shapes and sizes are coming down on either side of the issue: should credit unions be soliciting donations?
The answer is yes and no.