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Over 33% of Small Businesses Have Not Been Approached About Direct Deposit

A survey cosponsored by NACHA has found that over a third of small business owners have never been approached about using direct deposit to cut their their costs and streamline their operations.

NACHA will formally reveal the data at the NACHA Payments 2011 conference that the company is holding in Austin, Texas this week.

According to the survey, 34% of small business owners said they don't deposit their payrolls electronically because no one has ever approached them to offer them the service. The electronic payments association conducted the survey in November 2010 of just under 2300 small business executives. In order to participate, a business had to have more than one employee, use a business checking account most often for the company business and have less than $20 million in revenue in 2009.

The survey also found that less than 30% of companies that offer direct deposit have 100% participation. On average, most directly depositing firms have 83% of employees using the service.

The survey found the leading reasons for employees not using direct deposit include preferring to receive a paycheck (51%) and employees not having checking accounts (30%).

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