Auto Body CU Renamed Astera
After a 62-year link to the automotive industry, Auto Body Credit Union made a transition today with a new name: Astera Credit Union.
The Lansing, Mich.-based credit union said April 4 is the culmination of nearly a year’s worth of meetings, planning and development. As the new moniker makes its debut, Astera is not forgetting its roots, according to Jeff Croff, vice president of marketing.
“While the name may change, our commitment to providing the best financial solutions for the working men and women of mid-Michigan remain the same,” Croff said.
The credit union was formed in 1949 as workers lost their homes, cars and furnishings to their lenders during a work stoppage at Fisher Auto Body, according to the Astera website.
One worker, John Tome, contacted the president of UAW Local 602 to help organize a credit union, which was chartered Jan. 8, 1949 as Lansing Fisher Federal Credit Union.
The cooperative underwent several name changes over the years, including Lansing Fisher Employees FCU, Auto-Body Employees FCU, Auto Body FCU and finally becoming state-chartered Auto Body CU before its new name, Astera.
The $150 million credit union serves more than 23,000 members.