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From the March 23, 2011 issue of Credit Union Times Magazine • Subscribe!

Young & Free Rolls Into Michigan

Michigan First Credit Union has joined the growing Young & Free family.

The Lathrup Village, Mich.-based credit union has launched its search for the Young & Free Michigan spokes person.

Responsibilities range from event appearances and writing daily blog entries, to posting weekly videos to the YoungFreeMichigan.com website. Developed by British Columbia-based Currency Marketing, Young & Free is a financial management program designed to engage 18- to 25-year-olds to effectively manage their money through a microsite, Facebook, Twitter and other nontraditional media.

As part of its launch, Michigan First has also unveiled the First Gear Account, which features include free unlimited check writing, a one-point auto loan rate discount, double MoneyPerks reward points for e-statements and direct deposits, and an integrated personal financial management tool. In addition to smartphone mobile banking apps, remote check deposit capability and live chat are also included. 

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