Credit unions, are you ready to share your fears?
Wanting to drive an awakening in the credit union industry, James Robert Lay, grower of relationships at PTP New Media and Bryan Clagett, chief marketing officer/investor at Geezeo, have launched sharewhatyoufear.com.
The new microsite is designed to jumpstart conversations about shifting the credit union industry’s strategic outlook. According to Clagett and Lay, the traditional CU model of looking at the competition in the immediate marketplace and what’s in the consumer mindset has to change to beyond the traditional geographic market and include the real competition coming from Google, Apple, Amazon or even Starbucks. The challenge for credit unions is how to take the chore out of banking.
Rather than running from fear, the credit union industry should embrace it, as the pair see fear as a good way to drive change and innovation.