Montana First Credit Union President/CEO Chris Sisco is in television, radio and print ads telling the credit union and bank side of the interchange argument.
Its part of an advertising campaign by the Electronic Payments Coalition in the home state of Sen. Jon Tester (D-Mont.), who is expected to introduce legislation next week that would mandate a two-year delay of the interchange rule by the Fed and additional study of the issue.
Sisco’s credit union is located in Missoula.
The Montana Bankers Association is running print ads supporting Tester’s efforts and the Montana Retail Federation and Montana Convenience Store Association have run ads criticizing Tester’s position.
Separately, the head of the NAACP’s Washington bureau wrote Speaker John Boehner (R-Ohio) a letter urging a delay in the rule, until its impact on underserved communities could be determined.
"This rule should be thoroughly and expeditiously reviewed prior to implementation, allowing a full and appropriate impact study to be performed to ensure that it will not raise fees or otherwise harm at-risk communities, including communities of color,’ wrote Hilary Shelton., the director of the NAACP’s Washington Bureau.
To see the Electronic Payments Coalition ads in Montana, click here.