With all the doubt surrounding the merits of financial institutions on Facebook, SECU of Maryland may have found a way to make it work.
The Linthicum, Md.-based credit union has taken to using Facebook as a financial education delivery tool. It’s positioned as a resource where consumers can find the financial answers they want and need.
“Our purpose on Facebook is to give people a forum to ask questions and enhance their financial literacy,” said Rod Staatz, SECU president/CEO. “We want to expand SECU’s value as a source for viable and valuable financial information.”
With consumers in the 18-35 age range who “have strongly indicated that they prefer to interact online,” the goal is to engage and educate rather than to push products.