Stick to the Fundamentals and Reignite Your Passion
It’s easy to let NCUA assessments have a negative impact on not only your balance sheet but also the attitudes within your credit union. However, the direction of our momentum in 2011 is vitally important to the credit union system’s success beyond 2011.
I grew up living and breathing Kentucky Wildcats basketball, so here’s a sports analogy. Winning teams don’t let the numbers on the scoreboard dictate how hard they play the game. They have true passion, purpose to win, work together as a team and have a positive attitude.
We all have a common purpose. Helping people better their financial situations is the crux of our industry.
Clearly define your credit union’s purpose, and that purpose needs to be behind everything your credit union does, whether it’s operations, marketing or human resources. Focus on what sets you apart, and make sure everything you do is a reflection of that differentiator.