Navy FCU Touts GEICO Insurance Partnership With National Ad Campaign
After nearly a decade of what it calls a "beneficial relationship with similar brands," Navy Federal Credit Union is finding the GEICO gecko its new best friend.
Starting last month, the nation's largest CU began upping the marketing ante through a stepped up national campaign to promote the CU's auto and home link up with GEICO Insurance.
The radio and print ads were created by the Martin Agency of Richmond, Va., with input from Fitzgerald and Co. of Atlanta and the Navy Federal and GEICO marketing staffs. The radio spots are 60 seconds in length.
Navy Federal's viral campaign on GEICO will extend to 13 external sites, which, for example, will include such sites as weatherdotcom and Foxsports in addition to Facebook, she said.