DuTrac Community?Credit Union of Dubuque, Iowa, has launched a new, interactive website for its Savasaurus Kids Club program. The club, which serves about 3,600 members age 12 and under, is designed to build relationships with younger members and their parents to promote loyalty and retention.
In addition to teaching children the value of saving, the club encourages young members to live by the "people helping people" philosophy through community events and collection drives. For example, the club's recent blanket drive brought in 40 new or gently used blankets for the Dubuque Rescue Mission for the homeless.
DuTrac staff developed the Savasaurus Club program after two years of research.