Firstmark Deploys New Tool
New Web analytics software from Adobe Systems Inc. is helping the $714 million Firstmark Credit Union in San Antonio make the most of the 2 million page views its website draws each month.
Replacing its previous analytics solution with Adobe's Omniture SiteCatalyst solution will help the 90,000-member credit union better understand key business drivers and ways to improve online user experience, the company and credit union said.
"SiteCatalyst helps marketers quickly identify the most profitable paths through their website, determine where visitors are navigating away from their site, and identify critical success metrics for online marketing campaigns," Adobe said.
Fred Hagerman, chief marketing officer for Firstmark, said, "With the insights gained from SiteCatalyst, we are already seeing enhancements to some of our conversion rates."