Invest in America Debuts GM Offer
With an eye at strengthening credit union ties with dealers, the Invest in America loan discount program has set up a new cash-back offer with General Motors.
Under the deal, GM will give back $1,000 on select GM cars and trucks in a private offer to members at 240 participating CUs.
The cash-back offer runs through Jan. 3 and covers new 2010 or 2011 Chevrolet HHR, Impala or Silverado models as well as the Buick Lucerne and GMC Sierra. The private offer is provided in addition to any other public incentives, said the Detroit-based Invest in America, which is operated through CU Village, a subsidiary of the Michigan Credit Union League.
CU members can sign up for the program at dealerships by providing the private offer program code and the CU Member Discount authorization code from LoveMyCreditUnion.org. Invest in America said the cash-back offer is the first of several private incentives that GM will make available to CUs in the coming year.