Cultural Fit Helps Nebraska CU Build Investment Program
The frustration with representatives pushing products on members who did not really need or want them was behind SAC Federal Credit Union's decision to rethink the positioning of its investment services program.
Just as important was having a representative who could work within the culture at the $455 million SACFCU in Bellevue, Neb., said Gail DeBoer, president/CEO.
Indeed, DeBoer said it was important to have someone meet members where they were in their lives.
"We didn't want someone with hard core sales. We wanted someone to look at our members' needs and take care of them. Tom will put someone in a certificate with the credit union. I like that because he's not out trying to make a dollar."