Heavy Tech Presence Is a Feature of American Airlines FCU's New Investment Program
Members who are tech savvy, highly mobile and rarely visit branches were those the $5.2 billion American Airlines Federal Credit Union took into consideration when it came to the table to discuss retooling the cooperative's investment program.
After 10 years with a major industry company, the Fort Worth, Texas-based credit union knew it was time to take a hard look at ways to boost the usage of investment services among its 223,500 members. That meant looking at other providers to make it happen.
Reams would not say what amount of investment assets are under management. She did offer that the figure has grown substantially over the last two-and-a-half years.
"It's not bad but it's not where we would like it to be. It's a moving target given the markets. Our goal is to have it moving up all the time."