The bitter and nasty race for Harry Reid's U.S. Senate seat in Nevada has been a credit union negative on one level: It knocked out all those product ads and positive messaging.
"We're anxious for it to be Wednesday," joked Greg Barnes, senior vice president-marketing at the $718 million Nevada FCU, in commenting on the avalanche of political ads bumping CU ads off billboards and from radio commercials.
It's not just the Reid-Sharron Angle contest but all political ads that have played havoc "with our own plans for business growth and created so much noise" this year, Barnes observed.
Many CU executives, employees and volunteers have contributed on a personal level to the Reid campaign with both CUNA's Legislative Action Council and NAFCU's counterpart also making donations.
Nevada Federal, for one, earlier this year sponsored a candidate meet-and-greet at its Las Vegas headquarters for Reid, Barnes said. There were similar events for two other CU friends, Brian Sandoval, a Republican candidate for governor, and Joseph Heck, a candidate for the Nevada House.
The California/Nevada Credit Union League said personal donations have been made on behalf of Reid, an active CU supporter, by individuals in its Nevada member CUs.