CoastHills Federal Credit Union has rolled out what it says is the first integrated mobile marketing and banking smart phone application offered by a credit union.
Now available only for iPhones at that device's online store, the $623 million credit union in Lompoc, Calif., is now working on similar versions for Android and BlackBerry phones.
"The new CoastHills app is different than the small number being published by other credit unions. Virtually all of these 100 or so apps offer just mobile banking functions," the credit union said.
The application, developed by Data Based Marketing of San Luis Obispo, Calif., combines marketing offers with credit union-specific news and mobile banking functionality such as account balances and transfers and ATM and branch locations.