Social networking joins financial education with transactional power behind it at the new website for Smart Financial Credit Union in Houston.
The redesigned website is the first step in supporting a strategy of opening new communication channels that allow members and potential members to contact Smart Financial how and when they want, said Mike Warrell, senior vice president of member service at $435 million Smart Financial.
New features include an online community connected to Facebook, Twitter, YouTube and Flickr; an online classroom providing articles, videos, podcasts and a member driven forum; a lending center that includes product information, rates and calculators, and other special sections designed specifically for the credit union's members in the education and medical professions.
Smart Financial has 77,000 members, 16 locations and serves more than 300 private companies, as well as Houston-area educators and medical professionals and residents of Fort Bend, Harris and Montgomery counties.
The website was built primarily in-house and is hosted by FireHost. The credit union's online banking and core processing provider is Open Solutions Inc.